I strongly believe that the state of the art of technology is quickly pushing any business and project to face one fundamental question: DOES IT MATTER? WHY?
More and more tasks can and will be carried out through prompts, softwares and automations, shaking the very foundations of the perceived value over the mere act of creating a product, a service, an experience. Every idea that sees the light and is injected into the market must first take into consideration the amount of noise we’re constantly surrounded with and how likely it is that “just a good idea/product” ends up feeling just like all the others.
THAT MEANS BEING INVISIBLE
I’m extremely passionate about this era because we are now forced to operate from a purpose and meaning perspective, one that is not merely lucrative. Failing to acknowledge it and act accordingly will expose your business to trends and bubbles, which come and go faster than ever, thus dangerously undermining the chance for a long term success.
Align your brand with a clear value proposition, positioning and message so that growth and profit will be a natural consequence.
Vision & Strategy to Drive Results
Many see creativity and business conflictive partners. For me, they are variables of the same equation.
For 9 years I’ve been Area Manager for a multinational medical company, operating in highly regulated and technically sophisticated environments across four continents. During that time, I learned that success comes from blending intuition with method: I managed and scaled portfolios starting from €100,000 to over €6 million, creating market shares out of 0% and negotiated with large institutional groups both private and governmental in four different languages.
The following 9 years, I took care of artistic, media and TV projects, which all shared the common need for expansion, generate an impact and growing their authority.
Bridging Corporate Rigor with
Creative Thinking
My Method
My approach is based on “Creative Logic”: I believe that every asset produced—be it a sound identity, a media campaign, or a major event—must be coherent with a broader vision and strategy, to generate ROI. If anidea offers no clear value, isn’t scalable, measurable, or instrumental in gaining market share, it’ll just be added noise to the noisiest era ever.
Data, benchmarks and figures represent the pillars and frameworks of any project that’s aiming to establish, make an impact and last; creativity, lateral thinking and the ability to look and go whereas everyone else isn’t, shall give your brand depth, meaning and thus, a great equity. My set of skills draw from Marketing, Business Development, Branding, Advertising, Neuroscience and Neuromarketing, Behavioral Economics, Psychology, Communication, Sales and Sales Engineering.
I’m not a creative reaching out to business; I’m a businessman who understands that business is the art of doing something that matters to people and being able to communicate it.
